Living with a Nokia Lumia 800 (or “Life after an iPhone”)

After having had an iPhone through many generations from the very start, my latest phone upgrade proved to be a challenge. Instinctively, like any Apple fanboi, you would expect that I would have simply gone to the iPhone 4S. But something irked me on this upgrade. I thought about the Samsung Galaxy Note, but something about the Nokia was calling me – it just seemed that bit more special.

So I’ve opted for the Nokia. It’s a Windows Mobile 7 device, which is supposed to save Nokia from destruction.

Having had it for 3 days and used it to the hilt, what do I think?

1. Battery life: it stinks – it’s almost as bad as an iPhone. But there lies the crux of the issue. It’s almost as bad as an iPhone, not as bad as an iPhone. I have to do the same things to make the battery last that I do with an iPhone. Turn off all the push services, turn off 3G (you can’t do that with an iPhone on Three – you’re trapped on 3G – but you can on a Nokia), set settings for minimal battery use. So actually the challenge goes back out to all phone manufacturers – make a phone that can use all its features for an entire day without dying. I was particularly sad that Nokia hadn’t achieved this – I remember my E61 lasting days and days on 3G. Nokia say an update coming this month will considerably improve battery life.

2. Windows Mobile experience – within minutes of starting up my entire online life was integrated. I could not believe the speed of access to my cloud data such as contacts. This is much more integrated and seamless compared to the iPhone. And the whole thing is very, very fast

3. Onboard apps – take a bit of getting use to as you’re relearning a way of working but I really like the simple clutter-free view of a lot of information.

4. Call quality – knocks iPhone into a cocked hat

5. Apps Marketplace – clearly not as a well developed as iPhone Appstore yet, but the key apps are there for me: 4square, Facebook, LinkedIn, Twitter, Train information etc….. but the built in access to a whole raft of services almost renders some of these unnecessary thought not quite. From a games perspective, it’s clear the XBox service is attracting developers. The KPI of Angry Birds being there has been clearly met.

6. Interface – part of experience I guess but it make IOS look a bit old fashioned now. The screen is beautiful.

Not sure what I miss from IOS yet. It certainly isn’t a problem having split away from “The Tribe”. More soon.


Netimperative Roadshow

I had the good fortune and privilege to chair the Netimperative Manchester Roadshow yesterday – a fun gig that was well attended by service providers and client firms alike. Plenty of good speakers (and some okay ones!). For particular mention, I enjoyed the work Adam Parker from webitpr provided, which was a nice and gentle introduction for many in the audience to the whole online PR maze.

Martin Cozens from Latitude provided one of the most comprehensible and thorough understandings of the inner workings of Google: after – how many years in this game? – I now understand 🙂 – a superb resume of SEO and PPC. A keynote from Martin Bowley was entertaining as we listened to how an old media lag has started to try and understand the new media marketing environment. And make money from it.

But I was particularly taken with the work Christopher Bennett is doing with Blyk, a free-to-use mobile phone service for the 16-24 market, the first really interesting and disruptive business model I have seen for ages where young adults agree to receive branded advertising messages in return for free calls and texts. I’m really excited about how that proposition works and look forward to seeing how it goes on in the future.

Netimperative could have had a rough ride coming and showing their country cousins all about digital, but to be honest, there was plenty of interesting new stuff and even a bit of controversy. There may be a recession coming, but I don’t think it’s going to reduce the work that’s going on there.

The iPhone 3G becomes the New Facebook

4 days into owning one of these devices (which I said was the marketing tool of the future), I realise it’s become the Facebook of the Now. You remember when Facebook starting getting bad? When all those naff applications  started turning up. Well – bizarre apps for iPhone have started turning up.

Let me just remind you. The iPhone is a communications device for talking and sharing information across a variety of networks. So this old thing will really help. I wonder  if the iPhone is going the way of Facebook. I hope not.

iPhone 3G: The Future of Digital Marketing?

Well for the first time I ever, I became a real fanboi! I got a new iPhone 3G 16Gb and I queued up for 2 hours in the rain to get at from 7.30 this morning.

Fanboi-ness asides, the introduction of this particular iPhone has serious ramifications for the digital marketing business.

Firstly, it could be acquired for free or for a very small amount of money on a tariff that wouldn’t be beyond most people’s monthly mobile budget. This guarantees (supply-shortages not included) that saturation of the marketplace with this particular smart phone is going to be quite quick as people latch onto  the relative free/cheapness of this desirable device.

Marry this to the number of unlimited 3G surfing devices and the use of various other handsets, we’re now in a position to start really thinking about how we can market to people using this ubiquitous technology. The devices are quite sophisticated and can handle a variety of different media communications approaches. In addition, Apple have locked every user into the iTunes platform which provides for marketing in a unique way (albeit for the sale of digital commodities that will fill Apple’s pockets). This platform in particular could offer some future marketeer a particularly powerful way to communicate with customers, and no other platform has the acceptance (and locked-in-ness) of iTunes. Also look at the fact that Google have got two of their applications right onto the front screen of the iPhone. You can see people are thinking of revenue models all ready.

Where’s it all going? We’ll need to look at subtle ways of geting and using the permission to communicate via this medum with customers – learning lessons from early mistakes made in social media marketing. At some point everyone will have a device as sophisticated as this. And that’s more people than will have a regular PC at home. It’s the way people want to communicate.