The new version of Facebook is out for viewing (if you have not already seen it). It features a raft of new things and a rethink (some might say radical) of the interface.
What’s new? Well – it’s certainly fatter. The interface seems to have widened substantially, and I think this takes advantage of the fact that many people’s resolution on their computers is significantly wider than a few years ago. Some people have said that it looks cleaner and that a lot of the clutter generated by oddball applications has now been moved behind a tab called Applications strangely enough.
The big news for marketers is that the adverts have been moved to the right-hand side on profiles rather than remain on the left underneath the raft of Facebook features. This means more than one ad can be shown.
The change also seems to make editing of a profile far more dynamic. If Facebook do the same to Pages, then I can see the whole environment becoming far more attractive to Brands than it is at present. More news when it appears