Netimperative Roadshow

I had the good fortune and privilege to chair the Netimperative Manchester Roadshow yesterday – a fun gig that was well attended by service providers and client firms alike. Plenty of good speakers (and some okay ones!). For particular mention, I enjoyed the work Adam Parker from webitpr provided, which was a nice and gentle introduction for many in the audience to the whole online PR maze.

Martin Cozens from Latitude provided one of the most comprehensible and thorough understandings of the inner workings of Google: after – how many years in this game? – I now understand 🙂 – a superb resume of SEO and PPC. A keynote from Martin Bowley was entertaining as we listened to how an old media lag has started to try and understand the new media marketing environment. And make money from it.

But I was particularly taken with the work Christopher Bennett is doing with Blyk, a free-to-use mobile phone service for the 16-24 market, the first really interesting and disruptive business model I have seen for ages where young adults agree to receive branded advertising messages in return for free calls and texts. I’m really excited about how that proposition works and look forward to seeing how it goes on in the future.

Netimperative could have had a rough ride coming and showing their country cousins all about digital, but to be honest, there was plenty of interesting new stuff and even a bit of controversy. There may be a recession coming, but I don’t think it’s going to reduce the work that’s going on there.


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