Business blogs come in for a lot of stick, and that’s because many of them are poor. They’re often written by someone who doesn’t have the motivation to do one, or even worse, ghost-written for the owner by someone not personally associated with it. There’s plenty of evidence that shows how these fail.
Chris Brogan has written a really nice piece on how you can produce a really good business blog by making it part of your business process. Given that a business blog should really be a(n ongoing) conversation with your customers, Chris provides some nice insights and advice into how to make it a star performer.